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42 Wills Street

Design studio Studio Brave developed a branding campaign for luxury residential property development project in Glen Iris.

Source: studiobrave.com.au

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We were commissioned to create an impactful, distinctive, yet flexible set of marketing materials that resonated with an international investment audience. Working towards both B2B and B2C markets, Parkside offered an opportunity to think big, develop materials that were both relevant and visually stunning in keeping with the area’s artistic aesthetic. The approach was to create a strong vision for the scheme that would underpin all collateral as part of the end-to-end development process. Working in partnership with the investment team throughout the marketing process, the output focused on placemaking and brand positioning to create a strong brand mark. The central location of the scheme helped us to position the brand as an artistic showpiece. The striking visualt identity was then rolled across printed and digital collateral, including brochures, i-pad presentations, branded merchandise and the marketing suite itself.

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Branding, Identity & Logo Design Explained | JUST™ Creative

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven't seen any clarification of the differences between 'brand', 'identity' and 'logo'. I wish to rectify this. What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. To explain this in more detail, let’s start at the top – the brand. What is branding? Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a

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“A chocolate branding project that explores packaging through type, icons, patterns and color. The patterns were inspired by observation of natural forms such as fruit and nuts, which I simplified into basic shapes. I created a technique of overlapping and layering outlines of the shapes to create an organic texture.”

Hee Jae Kim is a designer and illustrator currently completing his senior year at the Rhode Island School of Design in Providence, Rhode Island. He is from Tenafly, New Jersey and is mostly interested in print but also currently testing waters in interactive design.

Source: behance.net

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Source: behance.net

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MIKÔTO Japanese Cuisine by ADDA Studio

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Source: behance.net